Sunday, January 10, 2016

The film “Survivor” broke the record for the New Year rolled in Russia – RSUTE

The leader of the Russian New Year’s box office was the film “Survivor” with Leonardo DiCaprio in the title role. January 7 reel of film has filled his piggy bank 160 000 000.

In Russia, New Year’s box leading the line is busy movie “Survivor” in which the role of the protagonist played by popular Hollywood actor Leonardo DiCaprio. The picture has collected in one day, on Christmas, January 7, 160 000 000 box office. The last time the record was kinoraboty “Fifty shades of gray”, published in Russian in 2D-format – 158 million rubles. According to the reports publication “Bulletin of film distributors,” “Survivor” could reach the weekend at 500 000 000.

The film “Survivor,” directed by Alejandro Gonzalez Inarritu, was released in cinemas in Russia on January 7 was the main premiere of New Year’s holidays, attracted a record box office the first day of rental. Professional journals “Bulletin of film distributors’ writes that the film has collected the first day of 160-165 mln. Portal “Film Business” cites a figure of 155-160 million rubles. Prior to the rental, “Survivor” the most popular picture of the Russians this year was the cartoon “Ivan Tsarevich and the Grey Wolf 3″, which is the first day of hire, January 1, has collected about 85 million rubles., And the second – about 118 million rubles .

Both publications point out that this preliminary assessment of “Survivor”, the first official data will only 11 of January. If the official box office of the film coincide with the preliminary estimates, he beat the record day box office on New Year’s holidays (now the first place at the painting “The Seventh Son”, which gathered January 2, 2015 to 154 million rubles.), As well as the record of the first day of hire to all movies , published in Russia in the format 2D. Now it belongs to the film “Fifty shades of gray”, gathered for the first day of hire of 158 million rubles.

According to “Bulletin of film distributors’ after the first successful days of hire” Survivor “the largest cinema chains have changed the schedule of sessions for the weekend. First, on January 9, the Russian cinemas planning to give “survivor” 16.8% of all sessions, but after the first night, this figure increased to 23.2%. This is the largest number of sessions of all the movies, going to the cinema that day.

The hype around the film is confirmed by the data of Russia’s largest user of the portal for the film – “kinopoisk.” There’s “Survivor” on January 9, it ranks first in the ranking of the most popular movies (Ranking is based on attendance of pages of movies, as well as search queries). In addition, the film Inarritu on “kinopoisk” the highest rating among all the paintings, left on New Year’s holidays – 7.98. “Star Wars” were evaluated by site users at 7.49 points. On the basis of estimates for the first day of hire, in just the first weekend (8-10 January) “Survivor” can raise 450-500 million rubles. For comparison, the loudest and cash premiere of the end of 2015, “Star Wars. Awakening forces “, brought together for the first weekend in Russia 879 million rubles.

New Year’s holidays – a period of the most visited Russian cinemas. At the beginning of 2015, according to research firm Movie Research, two weeks of holidays brought cinemas 4.5 billion rubles., A tenth of their annual fees. The great popularity of “Survivor” in the Russian box is partly due to the fact that these New Year holidays in Russia came a little big Hollywood pictures. It also helped raise high cash and Russian films.

In the first seven days of the feast two of the most popular films were “Ivan Tsarevich and the Grey Wolf 3″ STV film company Sergey Selyanov comedy “The Best Day” film company “Bazelevs” Timur Bekmambetov. According to the portal “Film Business”, from 1 to 7 January, “Ivan Tsarevich” grossed about 577 million rubles., And “The Best Day” – about 569 million rubles. (the comedy Bekmambetov were released before the holidays on December 24).

«Star Wars” for the holidays in Russia has raised about 383 million rubles. The film was released in theaters on December 17 in the Russian box office has collected more than 1.7 billion rubles.

At the end of 2015, Russian producers have written a letter to the Ministry of Culture, complaining of distributors Western films. They drew attention to the fact that many distributors specifically put premiere of his film at the New Year holidays, but all over the world showing these films started earlier or has already passed. Producers noted that in this situation it will be difficult to recoup their films and to recover funds that the state has allocated them to create paintings. Then the Ministry of Culture announced worry Russian producers to distributors, but almost none of them moved the release date of their films. Especially a lot of claims on the part of producers has caused the painting “Steve Jobs” published in the US and Europe in October and November, and Russia scheduled for January 1st. However, the seven-day rental, according to the portal “Film Business”, the film has collected only 22 million rubles. – Less than any Russian painting.

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