Cinema advertising is asked to ban mandatory before a session – Proceedings

Photo: TASS / Pavel Golovkin

The heads of the Ministry of Culture asked to cinema circuit distributors to impose ban commercials before the sessions. This question theater owners are going to raise at the meeting with the Minister and the leaders of the largest cinema chains, on Thursday, September 10th. This “Izvestia” said a source in one of the cinema chains and confirmed in another.

The meeting will be attended by representatives of companies “Cinema Park”, ” Formula Kino “,” Network cinemas Karo “« Premier Hall “and others.

According to the president « Burning Land “(a non-profit Cinema Association) and director general of «Lenfilm” Eduard Pichugin, a similar bill would allow theaters to resist the dictates of distributors.

– Any large Distributors has different package Filmscollective and often tries to impose the rollers of those projects that are not expected by, or are not very interesting to the viewer. If this law is passed, cinemas themselves can determine which trailers to show or not show at all, if, for example, the film is too long – said Pichugin.

agrees with him director of the Network “Premier Hall” Vladimir Petelin.

– For example, h Frequently front of the paintings have to show clips of the films, specifically in the cinema will not go, thus the viewer misleading. In the case of the adoption of the law time before a session will clear, and we are ready to commit themselves to advertise Russian cinema – said Petelin.

Earlier, a similar proposal to the department addressed the management of “Cinema Park”, but was criticized by the head of the Department of Cinematography of the Ministry Vyacheslav Telnov.

– This should be addressed in the area of ​​responsibility of distributors and film distributors, they have to agree, the state in this matter will not interfere – said Tel’nov.

At the same time Tel’nov supported a number of proposals, voiced by professionals – expert advice to strengthen the Ministry of Culture Cinema Fund and experts from cinema chains to assess in advance the spectator appeal of the project and do cinemafication towns. According to the official, the project has already been developed, and in 2016 will be accepted for implementation.

– We are pleased that the Ministry of Culture has decided to support the participation of cinema chains in the distribution of state subsidies for the production of films – it is important that the expert councils were presented to all participants of the market – told Director of Marketing and Communications c hildren cinemas Karo Olga Zinyakova. – We, for our part, are ready to help in the selection of the most promising in terms of the viewer projects as very interested in the growth of the share of the Russian cinema. The next year, we should leave “Crew», «attraction» and «Viking» , movie, set a high bar , which we hope will be equal to all the other filmmakers.

The Ministry of Culture cinema network offered its program of protectionist measures to increase the share of Russian cinema. Proposals formulated after the meeting on September 7 the founders and owners of the largest cinema chains, the members of NP “Burning Land” and sent a letter to the Minister. In addition to the reform of expert advice and cinemafication regions “Burning Land” offered to consider the opinions of cinema chains in the regulation schedule releases add support for national films in the list of public service announcements provided by the media, as well as the reform of RAO – part of the royalties redirected to the development and support of the national cinema and reduce the burden to RW on the part of cinema.

«Today, on average, they make up 1% of total fees, that is actually a film distributors certainly levied additional charges. The scheme of distribution of funds among the authors of music is unknown to us, and the transfer of funds to foreign performers caused us a lot of questions. For example, only in 2014 by RAO cinemas were transferred to at least 450 million rubles, “- said in the letter.

On January 1, 2015 the Ministry of Culture writes rolling certificates fixed release date, reserving the right to change it yourself. According to Vladimir Medina, breeding releases by date – the most mild non-financial instruments of protection in the field of cinema. If it proves to be effective, strict methods (quotas and the introduction of “holidays of the Russian cinema”) is not needed, the minister stressed at a meeting with distributors January 20.