Founded over a century ago, the American “National Geographic Society” – National Geographic Society – announced the sale of the magazine National Geographic, as well as some of its other assets of 21st Century Fox, owned by media magnate billionaire Rupert Murdoch, the newspaper The New York Times .
The deal amounted to 725 million dollars. 73% in the new media company, which was named National Geographic Partners, will be owned by Murdoch. The rest of the shares will have executives National Geographic Society.
The new company will focus on the creation of multimedia content. The first chairman of the National Geographic Partners will be appointed Gary Knell, CEO of National Geographic Society.
According to The Washington Post , in the era of digital media publications such as the magazine National Geographic, on the brink of survival. With 12 million copies of the magazine in the late 1980s, a circulation fell to 3.5 million in the US and three million copies in foreign languages.
Nevertheless, some observers are worried about the future of the educational mission of National Geographic, about whether to keep publishing their high standards or will become more commercialized. National Geographic Channel has become more focused on sensationalism, and the audience is referred by his “foksifikatsii” (Fox TV networks also belong to Murdoch).
Now, National Geographic Society plans to double its investment in research and education programs and to create a new educational center cartography, journalism and photography.
21st Century Fox combines electronic and entertainment media assets, including studio 20st Century Fox, television networks Fox, cable channels. 21st Century Fox was established in 2013 after being founded in 1979, Murdoch News Corporation completed its separation into two independent public companies.
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