Tuesday, August 23, 2016

Cords Sergei starred in the promotional video of the Tretyakov Gallery – Kommersant



Musicians Sergey cord and Anton Belyayev and actor Artur Smolyaninov starred in a series of commercials to promote Tretyakov gallery on Krymsky Val, the press service of the museum on Tuesday: “These videos – the beginning of an unprecedented for the museum media campaign to promote the art of the XX century to the creation of the gallery space of the image on Krymsky Val, attractive for young audiences campaign task – to recall that. the best panorama of Russian art of XX – beginning of XXI century, collected in the Tretyakov gallery in Krymsky Val, “- said the agency interlocutor. Rollers were created in a joint project with Moscow School of Film and creative agency BBDO Moscow.

The press service explained that in order to promote the updated Tretyakov Gallery on Krymsky Val developed three creative concepts – “Genius Loci [1]“, “Genius Loci [2]” and “The effect of the impact.” The first of them is shown as standing in front of the masterpieces of twentieth-century art from the collection of the Tretyakov Gallery, the visitor is removed from the exhibition hall in the space of artistic reality. The second is devoted to the fact that the walls of the Tretyakov Gallery in Krymsky Val, you can “see” the twentieth century in all its diversity. When you create a third concept focuses on the emotional aspect – the fact that the painting does not leave anyone indifferent.

“Series Rollers” The effect “in the metaphorical form convey emotion gallery visitors who, standing in front of a painting, feel the impact of artwork. Visually striking a dialogue with the picture shown by the light, colors, textures, sounds and actions “, – added the press service.

“RIA Novosti”

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The newspaper “Kommersant” №154 of 08.24.2016, p. 11




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