Movie theaters are asked to prohibit the advertising films – RSUTE

The heads of the Ministry of Culture asked to cinema circuit distributors to impose ban commercials before the sessions. This question theater owners are going to raise at the meeting with the Minister and the leaders of the largest cinema chains, on Thursday, September 10th. This “Izvestia” said a source in one of the cinema chains and confirmed in another.

Attach at the legislative level a ban on the showing of commercials before the film in theaters, “does not hold water,” but the state does not intends to intervene in the settlement of the situation, to distributors and distributors should themselves agree among themselves, he told reporters on Wednesday the head of the Department of Film, Ministry of Culture Vyacheslav Telnov.

According to the president “Burning Land” and the general director of “Lenfilm” Eduard Pichugin, a similar bill would allow cinemas resist the dictates of distributors. “Any major Distributors have to pack different films, and often tries to impose the rollers of those projects that are not expected by, or are not very interesting to the viewer. If this law is passed, cinemas themselves can determine which trailers to show or not show at all, if, for example, the film is too long “- quoted Pichugin” Izvestia ».

It should be noted that professional opinion is shared by the director network “Premier Hall” Vladimir Petelin. “For example, often in front of the paintings have to show clips of the films, specifically in the cinema will not go, thus the viewer is misled. In the case of the adoption of the law time before a session will clear, and we are ready to commit themselves to advertise the Russian cinema “, – said Petelin.

The head of the Department of Cinematography of the Ministry of Culture of Russia Vyacheslav Telnov commented on the initiative cinema chains legislation to protect them from advertising. “Proposal of the largest Russian network” Cinema Park “prohibit by law the distributors to place commercials before the show in the theater, I think, does not hold water”, – said Tel’nov journalists.

At the same time head of the Department of Cinematography endorsed a number of proposals, voiced by professionals – expert advice to strengthen the Ministry of Culture and Cinema Fund experts from cinema chains to assess in advance the spectator appeal of the project and do cinemafication towns. According to the official, the project has already been developed, and in 2016 will be accepted for implementation.

According to the official, distributors and film distributors themselves must agree among themselves.