Photo: AFP
International box office a new episode of “Star Wars” – “Star Wars: The Awakening force »(Star Wars: The Force Awakens) – broke another record, in record time, reaching the mark of $ 1 billion. This was reported by representatives of Disney, reports Associated Press.
The picture could raise $ 1 billion for 12 days from start of rental. The previous record holder was the “World Jurassic» (Jurassic World), which has collected this amount within 13 days from the premiere.
Earlier “Awakening forces” broke the world record of hire in the first weekend, surpassing “World Jurassic “more than $ 3 million. Over the weekend, a new episode of” Star Wars “has collected around the world $ 528 million. Charges” Jurassic World “accounted for $ 524.9 million.
President of Robert The Walt Disney Iger noted that the charges have exceeded expectations, which in the film is laid in the company. According to Morgan Stanley analyst Benjamin Swinburne, only Disney can make money on a new episode of “Star Wars” about $ 1.35 billion. Until now the highest grossing episode of “Star Wars” was released in 1999, “The Phantom Menace”, which eventually brought together about $ 1 billion during the rental.
The world premiere of the film “Star Wars: The Awakening forces” held on December 17. The premiere of the film in China is scheduled for January 9, 2016. Another part of the saga once set records charges for the first weekend in the United States and the CIS ($ 238 million and 867.11 million rubles., Respectively).
Excessive interest in the new episode of the saga appeared before the premiere. So, the picture has collected a record for Russia worth 80 million rubles. to Presale. In the United States in the pre-sales were sold tickets for a record $ 100 million.
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In anticipation of the movie “Star Wars. Awakening forces “shops around the world were filled with a new wave of products related to the cosmic universe of George Lucas. Logo, portraits of characters and quotes from the movie decorate a variety of items, from cars to toilet paper. By estimates of research company NPD Group, a franchise of “Star Wars” since the first film in 1977 earned more than $ 32 billion only on products with the symbols and souvenirs (including studio Lucasfilm, which owns the rights to “Star Wars”, was awarded $ 20 billion).Analysts at Macquarie Securities believe that in the first year after the release of “Awakening forces” turnover from the sale of goods with symbols of the “Star Wars” will reach $ 5 billion. Total film earned on such goods, collecting in the movies, games and DVD sales of about $ 9, 6 billion, estimates Bloomberg.
RBC looked like big brands prepared for the premiere of “Star Wars” that promises them new billions.
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