Monday, December 21, 2015

The Russians got involved in the “Star Wars” – Kommersant

The seventh episode of “Star Wars” renewed Russian record at the box office its first weekend. For four days the picture has collected in Russia and the CIS, excluding Ukraine to 877 million rubles., Surpassing established in the same year, achieving the cartoon “Mignon” – 865.2 million rubles.

The movie “Star Wars: The Awakening forces” set a new record at the box office for the premiere weekend, gathering at the start to 877 million rubles., said distributor WDSSPR. The difference between the result of a “Star Wars” and the previous record of “Minions” is minimal: an animated film, released in July 2015, has collected 865.2 million rubles. in its first weekend. According WDSSPR, “Star Wars” also set a record in Russia on charges of first weekend in the halls IMAH: more than 123 million rubles.

The seventh part of the “Star Wars” came out in cinemas in Russia on 17 December 3264 at the screens. On this day in the Russian box office movie theaters were more than 198 million rubles. (about $ 2.8 million) – this was not a record, but only the result for the first three days of hire in Russia. The first place belongs to the blockbuster “Iron Man 3,” which in 2013 gathered for a day more than 256 million rubles.

The international release of films on 14 December and by the end of November, she was saved from the ticket sales of about $ 50 million, previously reported The Wall Street Journal. This is the best figure in the history of pre-sales, the previous record belonged to the first part of “The Hunger Games” whose box office before the premiere was $ 25 million. As the premier collections in the US and Canadian cinemas new “Star Wars” also set a record, raking in $ 120.5 million the first full day of rental and $ 238 million from Friday to Sunday, breaking the record so the movie “Jurassic World” ($ 209 million). Gathering new part of the saga around the world make more than $ 517 million.

“The result is very impressive, after record,” Fast and the Furious 7 “(857 million rub.- ” Kommersant “) and” Minions “this year bar was Zadran is very high. But Distributors done a herculean job – a large-scale advertising campaign, it seems, in the history of our rental was not yet”, – says head of department analysts “Bulletin of film distributors “Andrew White.

The tape has a chance to become the most cash this year, says the expert: in front of the New Year holidays, which should help. In addition, the “Star Wars” will clean the four-week rental in IMAX, which at this time will not get up any other film, that is, the format will work to the maximum, without competitors, added Mr White.

Anna Afanasyeva


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