14.11 | 23:00
Finally, finally cleared up the situation with the continuation of the popular animated series “Masha and the Bear.” According to sources, the producer of the cartoon and the head of the animation studio “Annimakord” Dmitry Loveyko presented the 1st series of the long-awaited third season. Earlier, the media reported that “Annimakord” is not going to make the continuation of the animated series because of problems with finances. However, the producer denied this information, in an interview given channel “ Clear ».
According to the newspaper RBC , during the presentation of the first series of the third season of “Masha and the Bear “Dmitry Loveyko said the shooting beloved series will continue until mid-2017.
« Despite appearing suddenly in the media rumors, we entered the third season and will do it until the middle of 2017 “, – said, Loveyko presenting the first series of the cartoon at the presentation of product brand “Masha and the Bear».
In early September, the newspaper « News » wrote that the studio “Animakkord” decided to close the show iz the lack of funds for the new season. Later Loveyko, whose words are quoted by the newspaper, said the publication misinterpreted his remarks. In particular, speaking about the resources he was not referring to financing and professional force. Loveyko stressed that the project has no problems with money. The Animated Series “is successful,” In addition, the animation was invested “a lot of public money,” says Loveyko.
«Masha and the Bear” broadcast in dozens of countries. In Russia, he goes on TV channel “Russia 1″ in the program “Good night, kids!”, As well as on TV “Carousel.” Each episode lasts 6 minutes already produced two seasons of 26 episodes.
«Masha and the Bear” – the most popular cartoon in the age group 4-45 years of Russian children’s channels, says CEO TV “Carousel” Tatiana Tsyvareva: “It’s more of a family cartoon, in a younger age group, such as 4-11 years, gaining popularity and other cartoons».
In July in the journal Animation Magazine animated series came to the 11th place in the rating of the best TV shows . In total, the list was 250 items. The publication stresses that in the rating show in the future may become a classic.
According to the newspaper Gazette , from the series “Masha and the Bear” are two main sources of monetization: the licensing of goods (toys, food) and advertising on the Internet. According Loveyko, about 60% of the proceeds from the sale of the brand, “Masha and the Bear” has to licensing, the rest bring online. The main income from online advertising brings distribution on YouTube. Recently, a series of “Masha and the Bear” (“Masha and porridge”), he said, broke the mark of 920 million hits: the most viewed cartoon on this service.
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