«Eurovision» is becoming a global
«Eurovision-2016″ has already 61-th in a row Song Contest, which was invented by Europeans to the cultural cohesion of countries in the postwar period. According to the expectations of the organizers of this year the number of viewers three shows (two semi-finals and finals) will overcome the mark of 200 million people, which makes the competition one of the largest non-sporting events in the world. This competition is increasingly beyond the originally-defined geographical scope, becoming intercontinental
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three show claimed contestants from 42 countries (more players – 43 – was recorded only twice, in 2008 and 2011), and their performances will be broadcast in some 50 countries.
this year on a par with ordinary contestants in favor Australia (in the past it was allowed to start once in the final, as the “big five” countries). Although the organizers have not yet decided on the fact whether or not to give the Australians a permanent participation, it is clear that the numbers represent competitive and monitor the progress of the “Eurovision” interesting and outside the European broadcasting area.
For the first time the finals ” Eurovision “will be officially broadcast on one of the US cable channels -. Logo TV
on the final evening of the” Eurovision “on the stage of the Stockholm Globe Arenas their new single will present American singer Justin Timberlake, which should whet interest of Americans to European competition
Russia -. generous soul
However, the financial terms of the “Eurovision-2016″ may not be a record. Economical Swedes have decided, unlike their predecessors, not much to spend money on the competition.
The final score will be announced after the “Eurovision”, but
the organizers have set themselves to spend on the task of the contest is not over 125 million Swedish kronor (€ 13.3 million, or $ 15.5 million). They will try to organize the “Eurovision-2016″ contest on the budget of 2013, held in Swedish Malmo, which is generally paid off
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Up to three of the most wasteful countries – housewives “Eurovision”, Russia, Azerbaijan, and, oddly enough, Denmark, the Swedes, of course, far away.
held in Moscow “Eurovision-2009″, which brought to Russia «Believe» song victory of Dima Bilan, it was at that time the most expensive competition in the history of the meeting.
The costs for the organization of the show in the Russian capital of approximately $ 40 million, of which the first channel accounted for about one-third, said CEO of channel One Konstantin Ernst. The remaining funds were allocated by the European Broadcasting Union (EBU), the sponsors, as well as from the federal and Moscow budgets
This amount is said Ernst, “it became everything. From the VIP-hall for arriving guests and excursions to Moscow to rent in different parts of Europe, projection screens and purchase of “Beijing” PTS (mobile television station -. “Times”). Expenses directly on the show is not so, and large ».
A few years later, in 2012, its scale struck took the contest Azerbaijan, official expenses which amounted to $ 64 million.
in this sum does not take into account projects for urban infrastructure upgrading and construction of roads and “Baku crystal hall”, which was estimated at $ 135-160 million.
in 2014, with the second place “money rating” Moscow moved to Copenhagen, almost $ 57 million spent, although it was initially planned to spend three times less. The main item of expenditure was the modernization of the musical arena and the city
crippling monetary burden
To have the honor of hosting “Eurovision.” – Not a cheap pleasure. In general, every year as technology advances, the emergence of new equipment, changes in estimates of the value of standards is increasing.
To take at least the number of days of broadcasting. Until 2004, all the time to show the competition one day. After that, it began to divide into two parts, and in 2008 – already three, two semi-finals and «The Grand Final». Semi-finals, as they want to consider the organizers, partially solved the problem of “neighbor voting”, but also increased the price tag on the contest itself.
If you have the means, the city won the country can compete for an international show, because the competition promises investments infrastructure, advertising contracts, and at the same time a positive PR the host city and country as a whole
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But there is a reverse point of view, in particular, among those who have not won, and / or did not even want to win. For example, small and not very wealthy state, rather, do not expect to win.
They rather its three (the maximum length of the song according to the rules of competition), and, if lucky, and six minutes of fame, if the performer will be held in the final.
According to this principle, for example, stands a dwarf state of San Marino, which began to take part in “Eurovision” in 2008. “We need tourism, we need about San Marino said as many as possible, because many do not know where we are located and that in general there is a country”, – explained then the position her delegation
. But in 2009-2010, this small state has taken a pause, refusing to participate in the competition for financial reasons, because the time in prime time, as well as the honor of hosting the competition, also not free.
in addition to the payment of fee to broadcast the participants must hold a selection competition, to invest in the” production “of the song, pay travel musicians and their attendants
One entry fee in the country of the” big five “. – the main sponsors of the competition (the UK, France, Germany, Spain and Italy) – can reach € 350 thousand
As for the organizational costs, they are comparable with the annual fee.. As reported by the Irish media, round sum, ie € 254 thousand., Had to pay a local television channel in 2012 for the transfer and accommodation for two performers and 19 people from their team. Some air with transfer (between Dublin and Baku had no direct flight) cost of € 16 thousand.
Contributions are so prohibitive that because of this, even quite large countries may refuse to participate, as, for example, this year did Portugal. And Romania altogether removed from the “Eurovision-2016″ due to the EMU debt in the amount of 16 million Swiss francs ($ 16.4 million).
In addition, there were several cases where the country after winning refused to host the competition, in particular because of the lack of suitable sites and funds for their construction. For example, did Monaco and Luxembourg.
What happens if
win Russian singer contest can cost much money in the case of a second Russian victory at the “Eurovision” and where he can spend , “Times” asked the representatives of the concert business
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Platforms to host the competition, while a few.
Although Moscow has already hosted the “Eurovision” and has a complete infrastructure, cost may remain at the 2009 level, or about $ 40 million, the director of the branch network IR QBF Vladimir Pakhomov. One problem he calls the distance of the concert hall “Olympic” from the nearby hotels and hotels with a large capacity.
According to the director of the agency Personal Booking Denis Stinger, if he wins the price of a new competition in Moscow may be “a little more than the level of 2009 “, and the chances to get the competition is and at St. Petersburg, which also has the necessary infrastructure.
« I assume that if the competition will be held in St. .Petersburg, its value can be about 1.5 billion rubles., – the expert believes
-. in this case, the city already has a platform for the competition of this magnitude – it is the CCM and the “Jubilee . “, which are usually held large music festivals»
Pre also estimate the exact costs of such a competition in Russia is difficult, says Stenger, because usually the Russian international events – large-scale and expensive, as it was with the winter Olympics or “Formula 1».
Crimea, despite contradictory statements are unlikely to be able to “Eurovision”, and discourage mainly be economic rather than political reasons.
«in the first place, in the Crimea there is no grounds that can make such a huge event, and secondly, there will be problems with financing, and organizers have to spend budget money,” – Stinger explains <. / p>
As for the funds, there is really need to think about the sanctions and the crisis, in terms of which holding of “Eurovision” can become a luxury rather than a necessity. It is unclear how the sanctions regime will affect the funding of the competition Western countries and the EMU, so count is only at his own expense.
«We can assume that the” big five “of the participating countries could take some of these costs themselves, as it often happens, but reciprocal sanctions may exclude the possibility of such cooperation “, – says Pakhomov.
Besides, adds Stinger, financial capacity may be limited and by Western sponsors.
If the competition, contrary to the expectations of the Russian fans and most of the bookmakers, not completed Sergey Lazarev victory or political motivation will hinder performance at the “Eurovision” Russian artists in Russia will be a chance to .-taki get yourself a competition of this magnitude
Australian television network SBS recently announced the signing of an exclusive contract with the EBU, according to which the Australians will be able to carry out its own version of the show – “Eurovision-Asia” -. calculated on the Asia-Pacific region (APR)
According to the idea of TV it can take up to 20 Asia-Pacific countries, and the potential audience estimated at more than 1 billion people. And interest in the Asian version of the European competition is: 2013 “Eurovision” broadcast is China. The first two years he was shown in the record, and in 2015 the Chinese Hunan TV channel showed the first live show, which is one of the conditions for participation in the competition.
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