It became clear why the selfie craze into the hands of manufacturers of cosmetics – BAFS “the Economy today”

up To a third of women never do selfie without makeup, reported on the results of research conducted by the company Max Factor.

the selfie Craze and the popularity of social networking plays
into the hands of manufacturers of cosmetics

Thus, the fascination with selfies has a positive effect on the sale of cosmetics.

And if Gwyneth Paltrow, Kim Kardashian and other celebrities can shock audiences by appearing in the camera lens without makeup, then ordinary women more conservative approach to this issue.

a Study by Max Factor, in particular, showed that 30 percent of respondents of the fair sex would never have posted on social network the photos without makeup. Thus, the selfie craze and the popularity of social networking plays into the hands of cosmetics companies.

Earlier, representatives of L’oreal noted the growth in sales of decorative cosmetics 19 percent. In castrati, this applies to products that promise the effect is akin to instagram filters: basics for the radiance of the skin, fluids and lipstick.

Victor Knyazev