The TV channel MTV has announced the contenders for its main award in the field of music – Award for best music video MTV Video Music Awards. At the end of 2015 most of opportunities to win the prize was awarded to the singer Beyoncé, which is presented in 11 categories.
Most of all nominations received single “Formation’s”, which was the first issued by Beyonce with her sixth studio and the second “visual” album «Lemonade». The song was published in February (the album was released in April), and then the singer performed it during a break in the game Super Bowl, and then after this song called and tour in support of «Lemonade».
«Formation» received six nominations for the MTV VMA
It is represented in the main categories -. video of the year, claims to be the best pop video, and to win the so-called technical nominations (for Best Director, script, and so on). The remaining five nominations Beyonce won for other clips from the same album – for «Hold Up» (Best Female Video), «Freedom», as well as for the actual «Lemonade» – hour-plus video, which is responsible for the visual component of the album <. / p>
more assertive looks British singer Adele, who has eight nominations, but -. for the video for the song «Hello»
The composition “25″ was the most important discovery of the third studio album of the singer. The single started from the first position in the charts in many countries, including the US and Britain, on its sales results in 2015 amounted to 12 million copies, and in addition, he set records in Vevo Record video services (nearly 28 million views in the first 24 hours) on YouTube (though only 88 days to a billion views).
and in terms of the popularity of the chances of Adele with «Hello» to receive the prize in the main nomination seem preferable than that of Beyoncé with «Formation».
two singers will compete with each other as well as with members of the opposite sex. At the prize for video of the year and claim Justin Bieber music video with “Sorry” (it is also represented in the category “Best Pop Video”), Drake with «Hotline Bling» (four nominations). Also in this nomination came and Kanye West with the scandalous video «Famous», which showed naked twins various celebrities like George W. Bush, Donald Trump, Rihanna, Chris Brown, Taylor Swift, Kim Kardashian and the performer, of course, who claimed that it was all for real. But no one believed him, although two nominations for MTV VMA given (second – best male video)
In general, in the MTV VMA this year presents familiar musicians -. They are present in the categories of different prizes the last few years, and deservedly so. For beginners there is a special category, which this time came, for example, the Danish artist Lukas Graham, who performs pop-soul, which released in his homeland two albums (both under the name of the team), and in April to re-release his second LP in the United States.
But there is a noticeable loss. The main musician, whose absence in the final list of nominees MTV VMA 2016 noticed all relevant publications, became Taylor Swift. A few years earlier she punctually fell among the contenders for the MTV videonagradu and no less regularly receive prizes. For example, last year, she was nominated in ten categories (with the video for the song «Bad Blood» and «Blank Space» from the album “1989″) won four awards and was generally triumph in 2015.
the fact that this year, Taylor Swift remained even without nominations, in principle, naturally.
the album “1989″ was released in the autumn of 2014, the singer has already skated world tour in support of it (which has helped it to become the richest among musicians, according to Forbes), and three rollers with him, issued in 2015, in the standings this season MTV VMA organizers decided not to include. Probably just not confined to a single category Swift and Adele because videopremiya music channel – is primarily a show for which only one pronounced favorite. Rivalry is Adele with Beyonce looks a bit far-fetched:. The singer is too different weight categories, so that in the main category will win, no doubt, it is British
As for Swift, it may appear as a guest at the announcement ceremony the winners, which will be held on August 28 in New York’s Madison Square Garden. However, last year, when she won, broadcast ratings actually collapsed (falling number of viewers compared to the previous ceremony was 39%), so it is possible that the organizers blamed on the winner of 2015.