The Ministry of Culture and the network of Russian cinema “Luxor”, “Cinema Star”, “Caro”, “Mirage Cinema”, “Paradise”, “Kinomax”, “Premier Hall”, “monitor”, “Kinoformat”, ” Mori Cinema “signed an agreement according to which at least 20% of the annual and monthly screen time will be given to the Russian film.
« This is an attempt of the cartel agreement to provide 20% of screen time, ie 20% of the sessions for the rental of the Russian cinema in the future, in 2016 »,
– quoted by RIA” Novosti “speech of the Minister of Culture Vladimir Medina at the signing ceremony.
As you know, earlier Medina consistently promoted the idea of quotas. The idea evolved before our eyes – first minister said that it is necessary to allow no more than 60% of foreign film production, then this number is reduced depending on the current political moment. In winter, it seemed that everything is ready for the legal registration of the initiative, but in February of 2015, market participants have convinced Vladimir Medina to abandon austerity measures. He said then: “Cinemas were in a difficult economic situation related to the dollar. And in this situation, to insist on quotas – a bad idea. Quoting certainly, though indirectly and temporarily, but will hit the cinemas ».
Instead of quoting the minister proposed to establish a special tax for the spectators who buy tickets for foreign films.
This idea has liked Prime Minister Dmitry Medvedev. Also, it actively supported the director of “Mosfilm” Karen Shakhnazarov. There were even made appropriate calculations have shown that such a tax would allow the public to collect an amount equal to government spending to support the cinema – 6-7 bln. in year. However, contrary to expectations Medina negative review for this project has given the Ministry of Economic Development. They were confident that such an initiative is contrary to the obligations of the Russian Federation, taken when joining the WTO. Also, the ministry noted that “the positive effects of this measure does not seem obvious in view of the fact that, if implemented, cinemas are VAT payers and will be able to claim a deduction the amount of VAT paid, for example, distributors.” One way or another, but this version of quotas failed.
The current solution to the problem, not giving rest to the Ministry of Culture of Russia, looks quite vegetarian. First, on cursory glance there has been no violence. The Ministry has proposed agreement “Burning Land” agreed and signed. Several countries against this background it seems that the representatives of the alliance flatly refuse to comment. Secondly, the contract only reinforces the status quo: the box office, and so about 20% of the Russian cinema. In 2014, revenue from Russian films have reached 8 billion rubles., Rooms for domestic films reached 34 million people – 18% of the total.
And if any impact of this contract will have, the only potentially unfavorable for the domestic film industry.
And what will come a time when Russian movie worthy of their films will be more than 20%, and the contract will continue to operate – because distributors may want to follow it, regardless of the interests of our filmmakers.
However, according to Oleg Ivanov, first deputy chairman of the Union of Cinematographers,
«the fact of such a dialogue between the state and cinema chains – a very worthy event, because only through negotiation can create conditions for the rental of our films ».
It is obvious that a certain percentage will depend primarily on the quality and competitiveness of the film Russian production and their number – if the film is small, then provide them with a 20 percent presence will be quite difficult.
In addition, according to Ivanov, a signed agreement for a breakthrough in the development of national cinema is not enough. “I think that the fact that the quota if it was set by law, could be regarded as the destruction of the economy of cinemas. This agreement to which the parties have come voluntarily – is soft regulatory measures cinema, which can be much more effective than hard ».
Also, Oleg Ivanov pointed out that the agreement signed by the network, included in the “Burning Land” and it’s not all domestic distributors.
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